Innovation in design - the architecture of successful airport retailing

It is time to redefine airports. Gone is the age where airports were passenger processors, the time when traveling was just a hassle with passengers moaning and complaining about long waits, dull surroundings and missing their flights just because they couldn't motivate themselves to get to the airport early enough. We are now in the era where astute operators and architects are focusing on retail and food and beverage strategies upfront to reshape airports into exciting, energized business and retail/ entertainment centres - as well as transportation hubs.  

Their strategies are paying off. Today, airports such as Vancouver, Heathrow, Brisbane and San Francisco bring in as

Retail is becoming increasingly important for airport operators. What difference can the input of a retail design consultant make to this vital revenue stream?