TALBOT CONSULTANTS INTERNATIONAL INC. - Retail Consultants and Market Strategists

Sobeys Inc., Customer Profiling & Marketing Analysis, Ontario.

Talbot Consultants International Inc. was retained to set up a customer database for selected Ontario stores and then analyse it to assist the client in better understanding those market segments that they were currently attracting and those they were not. We then carried out a similar analysis for their major competitors as well as potentially synergistic retailers. The deliverable was a recommended direct marketing "action plan" for each store that would enable them to "grow" their market share. The project concluded with a "live" on-screen workshop for all Ontario executives and store managers during which we reviewed the market forces and recommended marketing strategies on a store by store basis.

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